We are determined to protect your privacy. It is very important to us that you should be able to use and enjoy the Website without having to compromise your privacy unacceptably. This policy outlines how we may use the personal and behavioural information we hold about you.
Knowing something about our users is necessary to ensure that our service is continually improved. We need to build an accurate picture of the needs and wishes of our users, and to be able to communicate with you. That enables us to offer a service that is relevant and truly interactive, which is what our users expect. It also helps us to maintain the greatest possible free-to-user access to the Website
We may ask you to provide personal information on a voluntary basis in order to get a clearer picture of our users.
It is then entirely up to you whether you are happy to give us this information. For example, in the course of certain activities such as registration, commenting on the Website, entering competitions, promotions and other offers or submitting content to the Website you will be asked to give some details about yourself (for example, email address, name, postcode or year of birth).
You may also choose to email us or make contact with us in other ways. Such contact gives us information about you. We endeavour to explain to you why we would like this information and what we do with it at each stage.
Please do not submit your personal information to us if you do not want us to collect it.
We automatically collect some data about our users' browsing actions and patterns. This is aggregate data and does not identify any individual. We may do this using web beacons or cookies.
We also collect information from social media activity such as when you ‘like’ the Website, share content or follow us on Twitter or Pinterest.
We use the aggregate audience details (where no individual is identifiable) to help us improve our understanding of our users and what they want. We may use it to assist us in arranging more personalised advertising, commercial opportunities and competitions which help us keep the Website free for you to enjoy.
If advertisers want to reach people like you they might want to use the information we hold on you from other data sources. We never disclose your personal details but group you into anonymous audience segments with other users who have the same interests.
We also use this information to ensure we provide the best possible content, tailoring where we can to our users interests. It also helps us develop the Website and audit its use.
The Website may, from time to time, contain links to and from the Websites of advertisers and other third parties. If you follow a link to any of these Websites, please note that these Websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these Websites.